Facilitating Competition Among Sales Team Members
Any profit making business must have a sales team whose function is to improve the sales of the company’s products and services and in turn, increase the benefits of the enterprise. Thus, you need to have the best sales team with necessary sales skills to help reach targets. However, as a proprietor, you should not only focus on sales team competition to improve the productivity and sales of the team. So we can look at some of the ways how to increase competition among salespersons for the benefit of the business.
Remove poor performing staff – It is evident that there as some individuals who make little sales or none at all each day despite being in the same conditions as others. No amount of training and mentoring would change their performance. The more you tolerate them, the more you will spend money paying their salaries without their compensation in sales. Doing away with such people helps them to pursue other favorable careers while it saves business resources.
Teach the top performers – Make use of high performing sales individuals by giving them extra training so that they sharpen their skills and continue serving the company by delivering in their sales mandate.
Create a perfect atmosphere for sales – Be the example that they need to emulate. Facilitate the sales team with materials that they require so that their work is made easier and enjoyable and they will be motivated. Give them a conducive environment to do their jobs best.
Promote accountability – This means that every salesperson is responsible for his actions and there must be disciplinary measures which help to correct any deviation from the company regulations. Accountability ensures that there are no excuses and blame games among sales staff which are likely to lower performance.
Give improvement opportunity to every staff of sales team – You can to this by showing them how to utilize their time efficiently so that there is no wastage. Using time properly will have a significant impact on the income of the business as they will make many sales in a short period. Assist them in making sales plans which are essential in achieving profits.
Have a joint agreement on sales targets – Do not set goals for the sales team but rather have a unanimous agreement with the team on reasonable targets which are achievable within certain time intervals.
Timely Reporting – Reports are very crucial because they give a summarized information regarding sales. Reports have information which you can use to make informed decisions which can influence various sections of the firm. Information on sales can affect the production operations and marketing activities, and it should also have information on business competitors.
All these ways lead to empowering the sales team with skills which enhance healthy competition among them. Sales incentives are also crucial in attaining targets and creating competition. You will have a competent sales team if you focus on the above activities.